Populum has enough confidence in what it sells to offer a 30-day trial of purchases, with the option to send products back within that period if they don’t live up to expectations. That offer speaks to the company’s customer-friendly ethos – and its willingness to answer any questions that people throw at it via email, phone or live chat does so, too. One customer is quoted on Populum’s website as saying that the company’s risk-free guarantee is “also a testament to [its] commitment to making a high-quality product.” Those wanting to see what the fuss is about can sample Populum’s hemp oil tincture – which comes in 250 mg, 500 mg and 1,000 mg concentrations – and cooling gel, safe in the knowledge that they are able to get their money back if need be.
This is a confusing one for many people. "A lot of brands don't do a good job of clearly instructing their consumer on the dosing," says Chris Roth, CEO and co-founder of Highline Wellness. When thinking about dosing, also consider whether your CBD is full-spectrum or isolate: Full-spectrum could include other cannabinoids like cannabidivarin or cannabigerol (this is important, since "there's something called the 'entourage effect' when all together, they're more effective than any one of them alone," Roth explains), while isolate is 100% CBD. "Some people might only need 10 milligrams of full-spectrum CBD, but with isolate, even taking 80 or 100 milligrams might not have the same effect," he says.
Children: Like pregnant and breastfeeding women, clinical research among child-aged participants is less common. To date, much of the research of CBD with children has involved children with severe pediatric epilepsy. This research found CBD oil to be effective in symptom management, leading to the first FDA-approved drug containing CBD. However, the efficacy and safety of CBD for children has not been studied sufficiently to know if it has any long-term effects.
The vast majority of CBD oils come in bottles measuring either 15 milliliters (mL), or 0.5 ounces; or 30 mL, or 1 ounce. However, CBD concentration is more important than bottle size. Concentration refers to the ratio of hemp oil solution (measured in mL) compared to the amount of CBD cannabinoid (measured in milligrams, or mg). A 15-mL bottle may contain 100 mg of CBD, 300 mg, 500 mg, or more. The higher the mg amount, the stronger the CBD oil will be. For this reason, the ‘mg’ measurement is also referred to as the oil’s strength; i.e., 400-mg oil might be called 400-strength oil.
Spruce was founded by Tony Spencer, who had a clear mission for his company—give people access to safe and effective lab-grade, hemp-based CBD. Spencer realized that many other CBD oils on the market were low-potency and simply didn’t work. “We have a lot of customers in pain who have wasted money on CBD products in the past that didn’t work for them,” remarks Spruce on their website.