The endocannabinoid system is spread throughout your brain and body, but primarily throughout your central nervous system. The interaction between cannabinoids and receptors is what produces effects like the regulation of mood, pain, appetite, inflammation, and memory. Plant-based cannabinoids, found in cannabis plants, also interact with the receptors (whimsically named CB1 and CB2) in the endocannabinoid system, and each affects your body in different ways. CBD and its infamous cousin THC are the 2 most well-known cannabinoids.
In addition to acting on the brain, CBD influences many body processes. That’s due to the endocannabinoid system (ECS), which was discovered in the 1990s, after scientists started investigating why pot produces a high. Although much less well-known than the cardiovascular, reproductive, and respiratory systems, the ECS is critical. “The ECS helps us eat, sleep, relax, forget what we don’t need to remember, and protect our bodies from harm,” Marcu says. There are more ECS receptors in the brain than there are for opioids or serotonin, plus others in the intestines, liver, pancreas, ovaries, bone cells, and elsewhere.
In 2016 Louisville, Colorado-based Bluebird Botanicals was selected as the leading CBD oil company in the U.S. at that year’s Cannabist Awards, and that accolade came only four years after the business’ founding. In that time, though, Bluebird Botanicals has, according to cannabis industry market researchers Brightfield Group, grown to become the third-biggest selling producer of its kind in America. Perhaps that’s down in part to the stringent quality control measures that Bluebird Botanicals maintains – the results of which can be seen when looking at the certificates of analysis for each batch on its website. And the company’s “assistance programs,” created to aid disabled people, veterans and those on low incomes, also speak to an altruistic approach to customer care. People eligible can receive discounts on Bluebird’s classic and signature hemp extracts, vape oil and CBD isolate.
The majority of users prefer full spectrum products because they provide synergistic benefits of the whole plant. These products include an array of the naturally-occurring cannabinoids and terpenes from cannabis. Full spectrum CBD oil has up to 0.3% THC to produce the “entourage effect.” CBD oil products with zero THC are known as either “broad spectrum” or “isolates.” These products are generally preferred by those who want to use CBD but either have an aversion to THC or concerns about drug testing.
Although CBD oils aren’t regulated by the FDA, purchasing products stateside from one of the nine states where recreational and medical cannabis use is legal will likely result in a higher-quality product than buying one made with hemp-derived CBD oil imported from abroad, says Martin Lee, director of Project CBD, a nonprofit that promotes medical research into CBD.
Unflavored hemp oil has a strong grassy and earthy taste. Some people enjoy the taste of natural hemp, but it’s not particularly popular. If a shot of wheatgrass sounds like a terrible idea, you’ll probably want to gravitate toward something with a more…palatable flavor. If you’re not sure, you can always start with a simple flavor you know you’ll enjoy, like mint or lemon, and get more adventurous over time.
The color of CBD oil drops can range from clear or slightly golden, to a dark brown almost black. Several factors determine the finished product color, including the type of CBD extract, the extraction method used, the carrier oil used, and additional ingredients. Full spectrum (whole plant) extracts tend to be darker in color, whereas isolates tend to be more transparent.
Drum roooollllllll I received product and applied to my neck/ shoulder area, low back and hip areas (a dab spreads a big area) and within 15 minutes I was feeling relief and it lasted for about 6 hours!! And it keeps getting better as I learn from my body. Ending of a long story… CBD is now my go to relief and I’ve cut my oxycodone use by two-thirds already! Praise all around! Excited to continue on this journey and experimentation with education to find my sweet spot! Thanks again for this outstanding website!!
When it comes to bang for the buck, Lazarus Naturals is the industry leader. They’ve built a loyal customer base because of their low prices, high-quality products, and compassionate assistance program for those in need. In fact, they’ve been voted the Brand of the Year by members of the CBD Oil Users Group on Facebook for the last 3 years. We particularly like their dedication to posting third-party lab reports on their website by batch. Their 30-day money-back guarantee speaks to the confidence in the quality of their products which clearly makes them one of the best CBD oil brands on the market.

But even though it's infiltrating pretty much every corner of the wellness world (hi, vegan CBD brownies!) many people still find CBD a little confusing—especially when it comes to figuring out the right way to use it and how to make sure the stuff you're buying is, you know, actually legit. Below, we asked experts to answer the most pressing questions about CBD.


You’ve probably seen PureKana listed on several other “best CBD oils” lists, and it’s for good reason; in our experience (along with maybe a couple of other close competitors), they offer the best overall value in terms of potency, price, customer service, and most importantly, effectiveness. In fact, if I wasn’t continuously trying out new stuff and dedicated to reviewing every single hemp product on the market in an effort to reveal the absolute best CBD oil, I would probably use them exclusively for my lower back pain. Likewise, my partner has said several times that the 600 mg Vanilla tincture is one of his favorites for helping him sleep through the night.
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