Success stories like Oliver’s are everywhere, but there’s not a lot of data to back up those results. That’s because CBD comes from cannabis and, like nearly all other parts of the plant, is categorized by the Drug Enforcement Agency (DEA) as a Schedule 1 drug—the most restrictive classification. (Others on that list: heroin, Ecstasy, and peyote.) This classification, which cannabis advocates have tried for years to change, keeps cannabis-derived products, including CBD, from being properly studied in the U.S.
Cannabidiol (CBD) is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world. A safe, non-addictive substance, CBD is one of more than a hundred “phytocannabinoids,” which are unique to cannabis and endow the plant with its robust therapeutic profile.
CBD oil products needn’t be expensive, as Canabidol proves. The company’s pure cannabis oil drops, for example, sell from $28 for 10 ml, making them an affordable choice for new users still unsure about what CBD could do for them. That’s not to say that Canabidol’s goods aren’t up to scratch, though, as the business aims to ensure their quality through both its own bespoke method of analysis and by sending its oil to third-party labs. Among the products on offer, meanwhile, are innovative CBD Gel-Tabs, which feature a specially developed slow-release system designed to improve the body’s absorption of the active ingredient. And this, Canabidol claims, is “now the best-selling CBD cannabis oil product in the U.K.”
Don’t let the name confuse you. CBD oil comes in many shapes and forms besides the traditional oils that we’ve highlighted here. CBD tinctures are the most popular type of CBD oil, because they tend to have more potent concentrations and offer high bioavailability (e.g. more CBD gets absorbed through your bloodstream when you apply it beneath your tongue as a tincture). Plus, users typically begin to feel the effects within minutes.
In addition to acting on the brain, CBD influences many body processes. That’s due to the endocannabinoid system (ECS), which was discovered in the 1990s, after scientists started investigating why pot produces a high. Although much less well-known than the cardiovascular, reproductive, and respiratory systems, the ECS is critical. “The ECS helps us eat, sleep, relax, forget what we don’t need to remember, and protect our bodies from harm,” Marcu says. There are more ECS receptors in the brain than there are for opioids or serotonin, plus others in the intestines, liver, pancreas, ovaries, bone cells, and elsewhere.
You know how you check your raw chicken or bagged lettuce every time there's a recall to make sure the one you bought isn't going to make you sick? You should be able to do that with CBD products too. "This is a huge indicator as to whether they are following good manufacturing practices," says Beatty. "There should be a way to identify this product in case it was improperly made so the company can carry out a recall."

Even complete CBD novices should be thoroughly clued up on the compound and its effects after visiting the handy education section on Infinite CBD’s website. And for those who want to give CBD oil a try but don’t know where to start, there’s also a welcome chart breaking down the ways in which to consume the phytocannabinoid and the products most suited to each method. So, while Infinite CBD’s range may not be as extensive as those of other businesses of its kind, any such shortfall is more than made up for by the wealth of valuable information available to potential customers. What the company does offer, moreover, is good-value isolates – the strongest of which comes in at a powerful 5,000 mg – and capsules blended with caffeine and melatonin for day and night use, respectively. Meanwhile, people with muscle and joint problems might find relief from Infinite CBD’s “Freezing Point” cooling cream.


SabaiDee entered the CBD industry looking to make a difference. The company’s founders wanted to help people live happier and more productive lives by sharing the benefits of CBD. But they were shocked by many of the bad practices rampant in the CBD industry—misleading labels, questionable manufacturing processes meant to maximize profits, and a lack of transparency about sourcing and quality testing.

Endoca’s commitment to social responsibility is such that it even has its own non-profit, The Endoca Foundation. This organization takes in the company’s Endoca Institute of Cannabis, Natural Medicine and Sustainability, which acts as a hub for education and research into medical cannabis; it also spearheads a hardship fund designated for those who wish to investigate the potential benefits of CBD oil products for themselves but lack the funds to do so. By purchasing Endoca products, then, as the producer claims on its website, “customers are not only helping to heal others but also the world.” Moreover, those customers can choose from Endoca’s array of skin care products and drops and even its variety of CBD oil chewing gum – all including oil from hemp plants cultivated using the company’s individual seed bank.
Spruce was founded by Tony Spencer, who had a clear mission for his company—give people access to safe and effective lab-grade, hemp-based CBD. Spencer realized that many other CBD oils on the market were low-potency and simply didn’t work. “We have a lot of customers in pain who have wasted money on CBD products in the past that didn’t work for them,” remarks Spruce on their website.
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